ALORA

Alora is a beauty salon based in Indonesia, established in the middle of hectic urban lifestyle by two sisters. With their background in cosmetology and a true passion for beauty care industry, they hope to make their dreams come true by combining the naturalistic concept of Western and Asian relaxation and therapy skills.

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We developed a menu book design that represents beauty with a clean and fresh look for their layout.

For the menu book, we used light blue as the color palette. Blue is considered beneficial to the mind and body. It produces a calming effect and strongly associated with cleanliness, tranquility and calmness. We made a simple and clean layout for the menu, using simple serif typeface for the title and simple sans serif typeface for the bodytext and captions. The tulip flower illustration for the supergraphic represents beauty, it also expresses coziness and comfort.